2010 McKinsey Study on internet behavior of Chinese consumers

Combining the latest 2010 results on the extensive annual consumer survey started since 2005 and McKinsey 2010 Digital Consumer researches in China, India and Malaysia, Insights China has released its second report from the 2010 Annual Chinese Consumer Study.This report, titled “Digital nation on the Rise: Profiting from China’s Internet Revolution” focuses on how internet behavior in China is creating new opportunities and challenges for online marketers.

via McKinsey Solutions – InsightsChina – News.

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